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But the surveillance that you don’t notice tends to be far more insidious than the one that you do. On the internet, somehow, because it’s not visible, we tend to think that it’s not there. In real life, we would never tolerate that.
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So if you take the analogy of Google, it’s someone that’s following you around every single day, recording everything that you say and every place you visit. But we tend to disconnect the digital world from the physical world. We have curtains on the windows, we have locks on our doors. But if you watch how people actually behave, for most people, data privacy is not a very high priority. If you ask someone, “Would you like more privacy or less?” they always say more.
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Because fundamentally, we believe the best way to protect user data is to not have it in the first place. The use of end-to-end encryption and zero-access encryption allows that. We literally want to build things that give us access to as little data as possible. The way Google defines privacy is, “Nobody can exploit your data, except for us.” Our definition is cleaner, more simple, and more authentic: Nobody can exploit your data-period. To start super broadly, how do you define privacy?Īndy Yen: These days, all Google and Apple and Big Tech talk about is privacy, so the best way to give our definition is to give the contrast. WIRED: You’re in the online privacy business.